Mazda Resumes Normal Production Levels

The disasterous earthquake and tsunami that wiped out Japan on March 11 made production levels at all Japanese automakers fall well below normal levels. Mazda has already returned to standard operations, including overtime and holiday shifts which is great news for us at Twin City Mazda. It also bodes well for you, the consumer.

"Our return to normal production in Japan testifies to the courage and ingenuity of the Japanese people and our colleagues there," says Jeff Guyton, President and CEO, Mazda Motor Europe. "This puts us in a strong position to sustain and grow our business in Europe, recognizing both the great lineup we have in showrooms today, and also the superb new vehicles, coming with SKYACTIV Technology."1

Mazda has also released its financial forecast, projecting 2.19 trillion yen (approximately $27 billion) in sales revenue. A notable increase compared to Mazda's 2010 global sales result, this equates into an estimated operating profit of 20 billion yen ($247.26 million) and a net income of 1 billion yen (approximately $12.4 million). There are many factors contributing to Mazda's optimistic forecast, like continued cost reductions, the launch of next-generation vehicles, which will feature SKYACTIV technology and new KODO design language, and business development in Mexico and Brazil.

Stay tuned for more Mazda news with Twin City Mazda in Alcoa, TN.


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