Mazda Cruises Through Truffula Valley

Mazda's new SkyActiv technology is Lorax approved. Really! Featured in the 2012 Mazda CX-5, SkyActiv combines superior engine power, a lightweight chassis, and class-leading efficiency for the safest, most eco-friendly driving experience yet. And, you can be sure that the new CX-5 is gentle on the environment, because it's the first vehicle to ever receive the "Truffula Tree Seal of Approval."

Like we said, even the Lorax has approved of it. At least, in the latest commercial from Mazda, in which we see a new CX-5 cruising through Truffula Valley, the 3D-CGI recreation of Dr. Seuss' imaginary world - complete with Bar-ba-loots and Swomee-Swans and Humming-Fish.

The ad, a collaboration between Illumination Studios and Mazda, seemed to be a perfect partnership to promote an eco-conscious lifestyle. Don Romano, Chief Marketing Officer, Mazda North America Operations says, "We take a strategic approach when it comes to partnering with other companies and with the launch of our all-new, fuel-efficient, performance driven SkyActiv Technology, this seemed to be a natural fit."1

Producers over at Illumination Entertainment agree. Found and CEO Chris Meledandri says, "The Lorax character's view of the environment fits in exactly with Mazda and SkyActiv technology, so the two were a perfect match for a commercial...By staying true to who the Loraz and other Truffula Valley animals are we were able to create a fun and engaging spot."2

But, there's another facet to The Lorax - it was a book, first. So from now until April 2nd, Mazda will donate up to $1 million to the National Education Association (NEA) as part of their Read Across America Program. That's right, for every test drive of a new Mazda model for the next month, the automaker will donate $25 to the program.

So, the moral of the story is: test drive a new Mazda, help the environment, and help young readers around the country. It's really that simple! Plus, we're sure you'll love the 40 mpg the SkyActiv technology helps new models like the Mazda3 achieve.

Contact us via our website to arrange a time to meet with a member of the Twin City Mazda team. Or, stop by our showroom at 3076 Airport Highway Alcoa, TN 37701 during our regular business hours.

Source: 1,2

Categories: New Inventory, Green, News


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